In 2015, YouTube celebrated its tenth year as one of the most popular social and sharing platforms on the Internet. YouTube has infamously redefined how to become famous.
Anthony Padilla and Ian Hecox uploaded a video of their dancing to a TV show theme song in YouTube’s first year. They became instant viral stars and expect the release of their first motion picture in July 2016.
iJustine — or Justine Ezarik — truly exemplifies the influence of YouTube on fame. She recently wrote a book on living her life through the platform, the peak of a YouTube career that started in 2006. Her first smash was a review of her phone bill. Today, she has over two million subscribers.
Though soundly questioned as an artist, that hasn’t stopped Rebecca Black’s song Friday from going global with (currently) 90,222,885 views, almost two million dislikes, one million subscribers and nearly 700,000 comments.
From the Land Down Under, Wengie is the name of a channel and a beauty host. Using herself as a model, Wendy Huang started out providing lessons in makeup application. She has successfully branched out into everything from hair care to diet and fashion. She has over a million subscribers.
The awkward FRED character was created by Lucas Cruikshank. Today, Cruikshank has branched out into producing videos for his channel, but Cruikshank opened the door to fame with his comedic adventures as Fred, a goofball that went on to have his own television series on Nickelodeon.
YouTube has created a new path to fame, but it has not made getting famous easier. There is an unimaginable amount of content getting no attention at all. Even fame on YouTube requires creativity, technical and interpersonal skill, and persistence, persistence, persistence. You have to create something that’s not already there that people want to see. It’s imperative that you’re passionate about what you do, as opposed to trying to be famous. Do your research. Check out Wengie’s channel. It demonstrates a smart evolution, with the star originally fulfilling one need and branching out, while using strong original content and exemplary production to keep viewers coming back.