Say you want to open a mall in Brazil, and you want to know who your competition is, one of the names that will definitely come up is Roberto Santiago. Roberto Santiago, also known as the Brazilian Mall Tycoon, is the owner of one of the most popular malls in Brazil, known as the Manaira Shopping Mall. the Manaira Shopping Mall is one of the main attractions in the city of Joao Pessoa, which is also Roberto Santiago’s home town.
Manaira Shopping Mall, Robert’s Biggest project:
Open in 1989, the Manaira Shopping Mall was built to become a center of gathering in the Brazilian city of Joao Pessoa. When Roberto Santiago bought the plot of land that the mall was built on in 1987, it is hard to tell whether or not he knew how big this mall would become. The Manaira Mall is the largest shopping mall in Joao Pessoa and it contains cinemas, a food court, game areas, gyms, concert halls and a school. On the roof of the mall is a concert hall known as the Domus Hall. Over two stories high, the hall seats 4000 and it has a maximum capacity of 10000 viewers. It is equipped with the latest sound technology, and the entire area is soundproof. the Domus Hall has hosted concerts, exhibits, conferences, and weddings, and performers come from all over the world to play in this concert hall because of its popularity. Since the mall was opened, it has seen five different expansions to make it the largest shopping center in the state of Paraiba, and it contains 280 vendors.
Roberto Santiago is very dedicated to building up his city so it may become the biggest entertainment draw in its state of Paraiba. In addition to the Manaira Shopping Mall, Santiago has built an “electronic amusement park”, also known as the Game Station. This amusement park contains 200 games, bowling alleys, and a ballroom. Santiago’s most recent project, the Mangabeira shopping project, was completed in 2014. Mangabeira Shopping took over two and a half years to build, and had a development cost of 500 Million Brazilian Reals. It is known as one of the most architecturally modern buildings in Brazil, and it created 3000 jobs for local citizens. Roberto Santiago’s main goal is to use all of his development projects to build up his local area of Joao Pessoa, and after that he intends to build mall projects in Brazil’s bigger cities, such as Sao Paulo and Rio de Janeiro.