Musician, YouTubers

Just like other industries, the Music industry is divided into different segments. There’s a segment that focuses on pop and alternative music, on country music, on jazz and soul music, and a segment that focuses on Latino music. The Latino music segment is filled with Latino music artists as well as non-Latino artists. Just like the other segments, an award show is held to pick the best songs and performances every year. The Country Music Awards show usually comes before or right around the same time as the Latin Music Awards. In 2016, those two award shows are just a couple of weeks apart. Music award shows are important because they highlight the performances of seasoned veterans like Enrique Iglesias, Shakira, and others. But award shows also give newcomers a chance to perform in front of a live audience and in front of millions of people at home. The chance to perform on an award show is the dream of every artist in the business.

Venezuelan artist, Norka Luque got her chance to perform at the Latin Music Awards in 2011. She was nominated for the best female of the year award that year. Since then, Norka has released two more singles, and both of those songs have stayed at the top of Latino Billboard Charts. The name NorkaLuque is not a household name in American music, but Norka’s music is being played by radio stations in Florida and in other cities where there is a large Latino population. The radio stations that are playing her music are not just Latino stations. The mainstream radio stations are playing her hits, “Milagro” and “Tomorrowland.”

Getting airtime on a radio station is not easy. Only the best of the best artists get airtime on the radio and only the best artists make music videos that reach millions of people, and then make it to the Music Video Awards show every year. Norka is one of those artists thanks to her collaboration with Grammy Award-winning producer Emilio Estefan.

Norka took some time off after her first Latino hit. She had some health issues, and she needed time to heal. But Norka is back, and her voice is stronger than ever. Estefan and Archie Pena still work with Norka, and both men believe she is one of the top performers in the Latin music world. Estefan believes that it’s only a matter of time before her music is part of the mainstream music scene.

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Bloggers, YouTubers

In 2015, YouTube celebrated its tenth year as one of the most popular social and sharing platforms on the Internet. YouTube has infamously redefined how to become famous.
Anthony Padilla and Ian Hecox uploaded a video of their dancing to a TV show theme song in YouTube’s first year. They became instant viral stars and expect the release of their first motion picture in July 2016.

iJustine — or Justine Ezarik — truly exemplifies the influence of YouTube on fame. She recently wrote a book on living her life through the platform, the peak of a YouTube career that started in 2006. Her first smash was a review of her phone bill. Today, she has over two million subscribers.

Though soundly questioned as an artist, that hasn’t stopped Rebecca Black’s song Friday from going global with (currently) 90,222,885 views, almost two million dislikes, one million subscribers and nearly 700,000 comments.

From the Land Down Under, Wengie is the name of a channel and a beauty host. Using herself as a model, Wendy Huang started out providing lessons in makeup application. She has successfully branched out into everything from hair care to diet and fashion. She has over a million subscribers.

The awkward FRED character was created by Lucas Cruikshank. Today, Cruikshank has branched out into producing videos for his channel, but Cruikshank opened the door to fame with his comedic adventures as Fred, a goofball that went on to have his own television series on Nickelodeon.

YouTube has created a new path to fame, but it has not made getting famous easier. There is an unimaginable amount of content getting no attention at all. Even fame on YouTube requires creativity, technical and interpersonal skill, and persistence, persistence, persistence. You have to create something that’s not already there that people want to see. It’s imperative that you’re passionate about what you do, as opposed to trying to be famous. Do your research. Check out Wengie’s channel. It demonstrates a smart evolution, with the star originally fulfilling one need and branching out, while using strong original content and exemplary production to keep viewers coming back.