They are known globally for their nutrition products that many have come to enjoy. Now the successful business has launched a new coffee beverage called the Mocha High Protein Ice Coffee drink. It’s what most healthily consumers seek out which is low calories and sugar. It has a strong great taste and won’t stick to your waistline with only 100 calories in each drink. You won’t find added flavors or colors in this beverage. Coffee lovers can still get their caffeine which amounts to about 80 mg. Herbalife has caused a bit of a stir in the competitive industry of coffee. Industry sales have reached nearly $38 billion and Herbalife sticks to its mission of giving consumers an alternative that is refreshing and more importantly healthy. Ibi Montesino says the company realizes that a lot of people love their coffee and just don’t need or even want all of the sugars and additives. Montesino is Herbalife’s vice president and managing director. He states that the new drink provides that protein many health conscientious seek out in their beverages. The Mocha drink has as little as two grams of sugar in each serving. It makes for a wonderful afternoon jump start beverage when one is filling a bit sluggish.
It’s quite obvious the coffee business is on fire. A report done by Mintel showed data that sales are moving up to 10 percent in the four year time of 2013 and 2017. Herbalife conducts a regular survey focusing on breakfast. Of the 8,000 people they targeted within the U.S., a large amount of 60 percent has their morning coffee as a must. Surprisingly, the young crowd is moving more to ice coffee beverages and driving up sales annually. Various millennials, like over 50 percent, have shared that in the last three months, ice coffee was their choice of beverage.
High Protein Iced Coffee isn’t only available in Mocha. Consumers can taste it in other flavors and still get their health benefits. Herbalife began in 1980. Its the main goal is simply to make people happy and assist with staying healthier as they age. Their products are geared towards fitness, weight-management, nutrition, and energy. The corporation has soared with nearly 90 countries having various distributors of their products. In the last six years, they have poured $300 million into manufacturing facilities. This allows them to make their nutrition products in-house, which is about 65 percent.