Beauty, Beauty Products, HEALTH

Jeunesse Global redefines cosmetic foundation with NV

In just 9 years, Jeunesse Global has gone from a complete non-entity to being one of the most rapidly expanding and important players in the international health and beauty industry. This rapid rise is attributable to the expert guidance of its founders, industry veterans Randy Ray and Wendy Lewis.

Ray and Lewis had long been fixtures of the North American direct-marketing business. Their dozens of companies and products have become household names, and the couple enjoyed the respect and admiration of their peers. But after a long and successful career, Ray and Lewis decided that they finally wanted to hang it up and try the retired life. Unfortunately, they quickly discovered that they were not cut out for the endless boredom and lack of meaning that so often awaits those who retire from careers about which they are deeply passionate. Ray and Lewis quickly found other ways to fill their time.

One of those ways was through founding yet another company. Run out of the couple’s garage, Jeunesse Global quickly began growing from a hundred-dollar hobby business into a serious enterprise. By the end of its first year, the company had sold nearly $1 million in products. By the fifth year of operation, it was clear that Ray and Lewis had long since ceased being retired. Now, they were steering a multi-million-dollar company that counted thousands of distributors and tens of thousands of customers among its ranks.

The secret behind the company’s rapid ascent has been its innovative and effective products. One example of such a product is the firm’s foundation and bronzer. Known as NV, the foundation comes in nine different shades, allowing users to match it precisely to the skin tone that they desire. NV’s ability to match skin tones has also made it very popular throughout the East Asian markets where it is often used as a mild skin lightener.

But NV’s real selling point is its ability to erase years off of a user’s face. Containing the powerful APT-200 molecule, NV erases wrinkles, prevents new wrinkles from forming and restores elasticity and a youthful appearance to the face.

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